JACOB DIMARTINO – Chairman/Chief Executive Officer
Jacob began his career in 1998 at the age of 18 with Phase 2 Solutions, a start up company based in Scottsdale, Arizona. Starting as an inside sales rep for the company, he quickly moved up the ranks to Sales Manager within his first 90 days. In 2000, he was promoted to Director of Project Management. With this promotion, he was responsible for their largest account and went on to earn several company awards and achievements over the next 6 years, including Employee of the Year, Salesman of the Year and Mentor of the Year. The latter being voted on by the employees and awarded to the manager who motivated and led in a way that inspired others.
In 2004, Jacob moved to Los Angeles to pursue an entertainment career. There, he worked on the following television series: Law and Order SVU, Cold Case, Alias, Gilmore Girls. Jacob was also featured in the movie Mr. and Mrs. Smith.
Returning to Arizona in 2011, he founded Choice One Solutions, a social media services agency. In only 18 months, he guided the company to $1.2 million in annual sales. Jacob’s mission will be to intelligently combine the proven sales model he built at Choice One Solutions with the proprietary software and technology packages offered by Mobile Caviar and Rockstar Digital, along with the exciting lifestyle mobile application PITOOEY!, and lead them all to sustained growth and prosperity.
DAVID SONKIN – Co-Founder/President
The creative mind behind PITOOEY!, David was born and raised in New York City. In the early 2000s, he saw the direction in which technologies seem to be moving and considered that an opportunity to create something that would have a positive effect on people. Following two years of research on mobile content technologies, he developed his first formal mobile venture – a cell phone based theatre guide, BroadwayPhone (featured in The New York Times, June 18, 2007). On the heels of the launch of BroadwayPhone, he turned his attention towards the real estate market, developing Open House On The Go, a mobile tool that provided access to a database (over 35,000 listings) of real estate information.
As a follow up, David founded Mobile Caviar, a digital agency “laser-focused” on engaging the mobile masses. Mobile Caviar has now produced & managed more custom, handcrafted, mobile web pages (over 15,000 pages & counting) than any other digital agency in the U.S. David has developed several proprietary mobile marketing techniques, including Social Media Crystallization, Planned Reactive Intelligence and Self Optimizing Mobile Websites.
David’s hobbies include writing and filmmaking. As of November 2012, he currently has one of the most viewed series on blip.tv (http://blip.tv/DelusionsOfGrandeur), which he directs and executive produces.
ROB SWOPE – Chief Digital Officer
Rob started his business career working as a sales and marketing contractor for multiple Fortune 500 telecom and cable companies. Assigned with the task of expanding the B2B and B2C footprints, he rose quickly through the ranks and went on to hire, train, and manage multiple outside sales teams. Through those efforts, his teams generated over $15 million in combined annual revenue throughout specific U.S. regions in under 5 years. Shifting gears into the digital marketing world, he worked as a Communications Manager with Mobile Roadie, then a fledging startup and now one of the largest mobile app platforms in the world. Rob managed partnerships, marketing, and client relations on mobile app projects with Taylor Swift, the Miami Dolphins, CMJ Music Marathon and MIPcom (now MIPworld). Shortly after, he created a freelancing collective called Rockstar Digital, simultaneously forming a strategic app partnership with Mobile Roadie. Since then, his team has been building, managing and marketing projects surrounding music, lifestyle, entertainment, sports, brands, non-profits and events. Most recent clients include: (RED), EMI Records, Decibel Music Festival and NBA Hall of Famer James Worthy.
Based in Los Angeles, Rob is President of Rockstar Digital, (a subsidiary of PITOOEY!, Inc.) which manages the development, design and social marketing for the PITOOEY! app and also fulfills mobile app development and high end social media services for a wide range of clients.
PATRICK DEPARINI — Director/Chief Financial Officer
Patrick received a Bachelor of Science degree in Finance, with an emphasis on Managerial Finance, from the University of Nevada, Las Vegas in 1999. He served/is serving on the board of directors of three privately held corporations: Rise Records, Inc., a Nevada-based entertainment company, from 2002-2004; FX Global Technologies, a mobile technologies development firm, from 2011-present; and Nascent Group, Inc., a company offering various document preparation, accounting and advisory services, from 2001-present. His duties with Nascent Group include overseeing all operational aspects from corporate governance to implementation of the Company’s business strategy. From 2002-2006, he also served on the board of directors of Nascent Wine Company, which marketed and distributed more than 2,000 food and food-related products throughout Mexico.
Uncompromising work ethic, incomparable financial intelligence and extensive consulting experience across multiple strategic business offerings set Patrick in a class of his own.